Glossary
Clip score
Clip score is the umbrella term for any AI-generated ranking number attached to a candidate clip. Different products use different scoring schemes (Virality Score, Watchability Score, Satisfaction-per-Impression). The shared purpose is to let creators sort candidates by predicted outcome and skip manual review of low-scoring segments.
Part of the AI Video Clipping topic cluster.
Why scoring exists
A 60-minute source video produces dozens of candidate segments. Reviewing all of them is slower than running the source through manual editing in the first place. A score lets you set a threshold — "only review the top 10" — and ignore the rest.
It also gives a feedback signal. When a high-scored clip underperforms after publish, that's information about which scoring patterns are mis-calibrated for your specific content style. You learn to discount or trust the score as you ship more clips.
What's inside a typical clip score
- Hook strength (opening 1–2 seconds).
- Retention prediction (curve shape across the clip's duration).
- Payoff (whether the segment completes a thought).
- Optional: platform-specific calibration (TikTok-pace vs. LinkedIn-pace).
- Optional: brand-fit calibration (how well the segment matches your past high-performers).
How to read scores in production
Don't treat the score as truth — treat it as a sort key. A high score is a stronger candidate than a low one, but the gap between two clips at 0.85 and 0.82 is rarely worth deliberating over. Pick from the top of the list, render, publish, and watch what actually performs. Six weeks of post-publish data calibrate the score better than any internal QA process.
Related terms
Satisfaction-per-Impression
Clipperz's composite metric for ranking clip candidates by likely outcome rather than raw segment availability.
Retention curve
The shape of how engagement holds across the duration of a clip from second to second.
Hook strength
How compelling the first 1–2 seconds of a clip are at making a viewer keep watching.
See it in action
Paste a video URL into Clipperz and watch the concept play out on your own content.
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