Glossary
9:16 reframe
9:16 reframe is the automated process of cropping a landscape source video to portrait dimensions while keeping the subject centered. It's a prerequisite for publishing to YouTube Shorts, Instagram Reels, and TikTok — all of which require vertical format — without manually keyframing every shot.
Part of the AI Video Clipping topic cluster.
Why reframe is harder than it looks
Naive center-crop fails on talking-head content as soon as the subject moves. A simple algorithmic crop will clip half a face when someone leans forward, or center the cut on a static prop while the speaker sits to one side.
Real reframe uses face-tracking to follow the subject across the frame and lock the crop window to them. When two subjects appear (interview format), the system splits the screen vertically — speaker A on top, speaker B on bottom — so both stay visible.
What good reframe output looks like
- Subject is centered horizontally regardless of where they sit in the original frame.
- Crop window moves smoothly when the subject moves, with no jarring jumps.
- Two-speaker interviews split the frame instead of bouncing the crop between speakers.
- Captions sit in the lower third without overlapping the subject's face.
Common reframe failures
When a reframe looks off, the cause is usually one of three things: face-tracking lost the subject during a fast movement, a graphic on screen confused the algorithm into tracking the graphic instead of the speaker, or the source video had a horizontal-only composition (text running across the bottom) that doesn't survive the crop.
See how Clipperz handles this in product: See vertical reframe →
Related terms
See it in action
Paste a video URL into Clipperz and watch the concept play out on your own content.
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